Unlock your

Human Potential

Complete all-in-one nutrition designed for your on-the-go lifestyle.

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Strawberry Watermelon

$35.00

PREORDER

Peach Mango

$35.00

PREORDER
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Blue Raspberry

$35.00

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Grape

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Dragonfruit Lemon

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Lemon Lime

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Fruit Punch

PERFORMANCE & CULTURE EXCLUSIVE RELEASE FLAVORS

We periodically release exclusive and limited flavors to our Performance & Culture athletes, trainers, artists and creators before public launch.

Join the Inner Circle for early access, exclusives and drops.

UNLOCK FOR EARLY ACCESS

Health + Wellness + Science…

With A Little Swagger!

Our science-driven wellness system pairs a foundational daily beverage with functional powders to deliver sustained energy, recovery, immunity, and mental clarity—day or night.

We believe nutrition shouldn’t be boring, complicated, or something you have to choke down. We’re here to flip the script on “healthy eating” with products that taste amazing, fuel your body, and are actually designed with science (and a dash of mischief). Think of us as your lab-tested wellness rebels—where every sip or scoop is equal parts health, happiness, and a little bit of magic.

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Hydration & Energy

Performance & Nutrition

Wellness & Daily Support

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All Products

Hydration & Energy

Performance & Nutrition

Wellness & Daily Support

Bundles

“I absolutely love the taste of the Vitamin + Energy drinks. They’re a perfect boost for my early morning workouts. I also like having one in the evening!”

- Donald

“An energy drink with vitamins/minerals!!! Great grab on the run.”

-LYN

“As a retired military veteran, REFOCUS keep me energized and focused. Convenient and nutritious so I can get may daily calories and protein intake.”

-Alex

“Have enjoyed the recipe for the Organic Greens. Makes it real easy for me to make different drinks.”

-James

“I was surprised on how something with all this nutritional value can be so good! Unlike most protein shakes you don't have any of that chalky taste to it, it has a very smooth texture. The chocolate taste comes through very well! I love that it has so much protein and it's eco friendly.”

- SARAH

“Finally, a shake that covers most allergens. It's gluten-free, dairy-free, soy-free, and great if you're lactose intolerant (it's NOT made of milk protein). The shake is creamy and sweet. Has tons of vitamins and minerals. No artificial additives. I drink it daily between a meal.”

- BRENDA

“These are great shakes! It isn't chalky tasting and tastes like real chocolate. I love the amount of protein in each shake as well as the vitamins and minerals. I love that I can take this on the go with me and I can have lunch wherever I am at! I can't wait to try the vanilla flavor!”

- HARRY

“I love this brand of protein shake so much! The chocolate flavor is delicious. I know it is plant-based but you cannot even tell. There's 16 g of protein in each shake, which is perfect! The cost is comparable to my current brand. I really enjoyed these protein shakes.”

- JENNA

“As a retired military veteran, reFOCUS keep me energized and focused. Convenient and nutritious so I can get may daily calories and protein intake. Like that its not milk or soy based. Other shakes I tasted had that chalky aftertaste. Love the chocolate!”

- ALEX

“Bless you! My daughter is dealing with a newly discovered list of dietary allergies and finding it a tough adjustment. She says your chocolate shakes beat anything on the market!”

- JENNIFER

Featured Products

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Vitamins + Energy

Strawberry Watermelon (12pk)

$35.00

PREORDER
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Vitamins + Energy

Peach Mango (12pk)

$35.00

PREORDER
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Meal Replacement

Chocolate

$55.00

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Whey Protein Isolate

Chocolate

$28.00

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Organic Super Greens

Watermelon

$28.00

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Organic Greens & Reds

Mixed Berries

$28.00

VIEW DETAILS

Fueling Human Potential

Isn’t unlocked by one moment, its built daily

LEARN MORE
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What’s Inside (And Why It Works)

Here’s the good stuff, every ingredient, what it does, and how it helps to unlock your human potential.

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The Science of Human Performance Through Nutraceuticals

Human performance is a whole-body system where physical output, mental focus, and recovery are shaped by nutrition, lifestyle, and biology requiring more than macronutrients alone and relying on targeted micronutrients and functional compounds to truly optimize performance.

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The Art of Speed

Speed is measured, studied, and relentlessly pursued. It’s the edge athletes chase and the difference between good and great. Our Performance Trainers break down the science of speed—revealing what it really takes to run faster, throw harder, and swing quicker. When you understand speed, every aspect of performance accelerates.